🔧 Plumber Marketing Agency: How to Pick the Right Partner (and What They Should Actually Do)
🔧 Plumber Marketing Agency: How to Pick the Right Partner (and What They Should Actually Do)
Why Many Agencies Do Not Work for Plumbers
Some marketing companies say they can help plumbers, but most use the same plan for every business. Plumbing is different. When a pipe breaks, people need help fast. Your marketing team must understand how local plumbing customers think and search.
What a Good Plumber Marketing Agency Should Do
1. Learn About Your Area
The agency should study your city and the towns you serve. They should know who your best customers are and what words they use to search for you.
Ask them questions like:
• Which neighborhoods bring me the best jobs?
• Who is showing up ahead of me on Google?
If they cannot answer, they do not know your market.
2. Build a Website That Works
Your site should make it easy for people to call. A strong site will:
• Explain what you do in simple words
• Use real pictures of your team
• Have “Call Now” buttons on every page
• Load fast on phones
3. Keep Your Google Business Profile Active
Your Google profile helps people find you. The agency should:
• Post new photos or updates every week
• Respond to all reviews
• Track how many people call or click for directions
4. Run Ads That Bring Real Jobs
You do not need fancy pictures or videos. You need ads that show up when people need help.
Examples:
• “water heater leaking in [city]”
• “24 hour plumber [city]”
• “clogged drain repair near me”
These ads should lead to a simple page with your phone number and a form to book service.
Warning Signs of a Bad Agency
• They talk about “views” or “impressions” but not about phone calls
• They cannot show where your leads come from
• They do not use call tracking or a CRM
• Their reports are confusing
A good agency gives you clear numbers. You should see how many calls came in, how many became jobs, and what your return on investment is.
Questions to ask a potential agency you hire
Do they track every call and click? “Can I see an example report?”
Do they make small improvements every month?“What will you change after month one?”
If they cannot give clear answers, look for another agency.
What the Best Plumbing Marketing Agencies Do
They Build Systems, Not Just Ads
They set up tools that work while you are busy:
• Texts for missed calls
• Follow-up emails for quotes
• CRM that sends leads to the right tech
They Help You Rank Without Paying for Every Click
They make new pages on your site for each service area. They add photos, reviews, and useful tips so your site keeps climbing on Google.
They Help You Grow
Once calls are steady, they help you add techs, trucks, and higher-value jobs such as tankless heaters or remodels.
Questions to Ask Before You Hire
1. How do you follow up on missed calls?
2. What kind of results do your clients get?
3. How fast will I start getting calls?
If they cannot show proof, they are not the right fit.
The Bottom Line
A good marketing agency should make you money, not cost you money.
You should know where your leads come from, how many book jobs, and what to expect each month.
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